Branding and Guidelines

The Office of Communications and Public Affairs maintains UT’s branding and��institutional identity through logo licensing,��online communications, marketing, publications, social media, merchandising, apparel, campus signage and promotional items.

Digital Tools

Email Signature Guidelines

Guidelines for Creating Videos

Stationary and Supplies:

UT Zoom Backgrounds

Brand Guidelines (PDF)

UT's Brand Guidelines provides instruction on the use of UT's logo, typography and style, and offers a framework to creatively produce effective marketing tools.

UT Logos and Marks

UT’s licensing program ensures that UT’s brand identity is properly represented on products and services marketed to the University community and the public.

Writing Style Guide

The purpose of 95��Ƶ Style Guide is to help produce consistency throughout the University's publications and website.

Social Media Policy

The UT Social Media Policy is designed to help clarify how to utilize social media when creating, maintaining or posting to a site representing the University.

Website Guide

Standards have been established to ensure a high quality, consistent and user-friendly web and mobile presence, including an accurate presentation of information.

eBrochures

95��Ƶ print publications including UT Viewbook, Academic Programs, Financial Aid, Residence Life, Dining, Athletics, Fitness, Career Services, Campus Life, Veterans and more.

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